SCVB Establishes “Film Solvang” - Names Daniel Lahr - Film Liaison

Solvang, California, USA— Solvang Conference & Visitors Bureau (SCVB) Executive Director Tracy Farhad has announced the establishment of “Film Solvang,” a new, strategic marketing service within the organization to be led by SCVB staffer Daniel Lahr (pictured at left). Free of charge, Film Solvang will assist filmmakers, producers, directors, location managers, local businesses, residents and government representatives in planning productions in Solvang and surrounding Santa Ynez Valley.

Solvang Conference & Visitors Bureau Establishes “Film Solvang” and Names Daniel Lahr as Film Solvang Liaison

Solvang, California, USA— Solvang Conference & Visitors Bureau (SCVB) Executive Director Tracy Farhad has announced the establishment of “Film Solvang,” a new, strategic marketing service within the organization to be led by SCVB staffer Daniel Lahr (pictured at left).

Free of charge, Film Solvang will assist filmmakers, producers, directors, location managers, local businesses, residents and government representatives in planning productions in Solvang and surrounding Santa Ynez Valley.

Farhad remarked, “Endorsed by the City of Solvang, Film Solvang and Film Liaison Daniel Lahr are the official resources for productions coming to Solvang. Movies, TV shows, videos, magazines and catalogs filming here have two key economic benefits. The first happens when crews come to Solvang and spend money on lodging, food and services. The second positive impact happens with the potential of thousands of viewers that see Solvang, want to visit or return and experience our city for themselves and spend their money here. Filming is an important source of revenue for our economy in the short and long-term: especially mid-week. We’re thrilled to launch Film Solvang now and reap long-lasting positive economic benefits for the city. ”

Film Solvang and its new website www.FilmSolvang.com is a work in progress, and will be home to a large library of local locations, crew and talent. It will be the first place where potential productions can look online and provide a free “package” of filmmaker support including local laws, permits, ordinances, timelines and contacts for film production use. Film Solvang is a member of the Association of Film Commissioners International and a part of their global directory.

According to Daniel Lahr, “We can help connect local residents and businesses with interested producers for mutual benefits. We are very excited about adding Film Solvang services to our outreach.” Lahr brings a unique background in film production and tourism to this new outreach. Prior to joining the SCVB management staff in 2017, he worked in operations positions at Walt Disney World, Disneyland and others as well in acting and film production.  Previously, he was employed as an Assistant Visual Effects Editor on movies including Spider-Man 3 as well helming his own independent film productions. Born in Santa Maria, raised in Los Alamos and graduating from Santa Ynez Valley Union High School, Lahr began acting at age 9 with PCPA (Pacific Conservatory Theatre). Lahr achieved his Bachelor of Fine Arts in Film Production at the Academy of Art University in San Francisco. Now, in his free moments, Lahr volunteers as Executive Director of the Central Coast Film Society and savors spending time with his wife Amberly and two children exploring the area. 

For more information about Film Solvang, contact Film Solvang Liaison Daniel Lahr by calling 805-688-6144 or email.

The Solvang Conference & Visitors Bureau (SCVB) is a not-for-profit organization formed in 1986 to promote the City of Solvang, featuring its Northern European culture, cuisine, arts and attractions.  The SCVB operates the Solvang Visitors Center at 1630 Copenhagen Drive; open daily from 9:00 a.m.-5:00 p.m.; offering free maps, guides, savings options and plenty of information on the destination named by USA Today as one of the 10 best historic small towns in America.


SCVB Establishes “Film Solvang” - Names Daniel Lahr - Film Liaison