Monthly Solvang 3rd Wednesday Initiative Revamps and Relaunches on April 19, 2017

New Solvang 3rd Wednesday Committee Leadership Announces Increased Solvang Chamber of Commerce Involvement, New Marketing Tagline, and Enhanced Restaurant Participation

March 16, 2017 – Solvang, CA – On Wednesday, April 19, 2017, the Solvang Chamber of Commerce and the new Solvang 3rd Wednesday Committee will debut a new-and-improved Solvang 3rd Wednesday initiative. The edited version of the monthly promotion, which is held all year long, will continue to encourage locals and visitors to discover Solvang and to “shop local”, and has received a new, simplified tagline to summarize the essence of Solvang 3rd Wednesday: “Walk. Shop. Wine & Dine”.

Every third Wednesday of each month, participating Solvang wine tasting rooms, wine bars and beer bars offer a special discounted tasting opportunity via the Solvang 3rd Wednesday Wine & Beer Walk; participating Solvang merchants offer deals on merchandise; the Solvang Farmers Market offers freshly-harvested produce and gourmet goods; and 3rd Wednesday-organized seasonal special events provide a variety of local entertainment for the entire Santa Ynez Valley community, as well as for tourists.

New to Solvang 3rd Wednesday this year, is an added restaurant deal fashioned after the success of Santa Ynez Valley Restaurant Week: Starting with the April 19 3rd Wednesday, select Solvang restaurants will feature a special three-course Solvang 3rd Wednesday menu, for just $25.00++ per person. As a tie-in to the Solvang Farmers Market, the three-course menus will include ingredients sourced straight from the Market.

As of the April 19 3rd Wednesday, restaurants participating in this new Solvang 3rd Wednesday promo are: Mad & Vin at The Landsby and Succulent Café. Additional restaurants will join this promo over the course of the coming months.

“The Solvang Chamber is committed to finding creative ways to support Solvang’s businesses, while fostering an overall sense of community. We’ve made these changes to Solvang 3rd Wednesday in the hopes of boosting business involvement in the promotion, while providing even more opportunity for both locals and visitors to explore this town, and to take advantage of all of the wonderful things Solvang has to offer,” said Tracy Beard, Executive Director of the Solvang Chamber of Commerce.

Barry Prescott, General Manager of The Landsby and Solvang 3rd Wednesday’s new Committee Chair, added, “Solvang 3rd Wednesday is a day for shopping, eating, drinking – and saving – locally. Everyone loves a good deal, especially on great dining experiences. That was our motivation to add the restaurant piece to Solvang 3rd Wednesday.”

Participating Solvang 3rd Wednesday tasting rooms and wine/beer bars will also see a proverbial place at the table, as participating Solvang restaurants will offer free corkage on Solvang 3rd Wednesday, for any bottle purchased from one of the Solvang 3rd Wednesday Wine & Beer Walk stops.

Prescott continued, “3rd Wednesday truly has something for everyone: out-of-town wine tasters, shoppers – both local and visiting – and now, a restaurant piece geared mainly towards locals, but also a bonus for Solvang’s guests.”

The Solvang 3rd Wednesday Wine & Beer Walk will remain unedited; the “Walk” will continue to be offered every Solvang 3rd Wednesday, 3:00 PM through 7:00 PM, including two wine or beer tastings at five venues of participants’ choice, a logo glass, and a map to guide tasters to more than a dozen Solvang watering holes.

Solvang 3rd Wednesday Wine & Beer Walk tickets, just $20.00 per person, may be purchased in advance on-line, at Cash-only Wine & Beer Walk tickets may be purchased on each Solvang 3rd Wednesday, at the Olive House (1661 Mission Drive), Lucas & Lewellen (1645 Copenhagen Drive), and Wandering Dog Wine Bar (1539-C Mission Drive) – where “Walk” participants may also pick up their Wine & Beer Walk logo glass, tasting vouchers and map.

Solvang 3rd Wednesday’s business participants will fluctuate, with two enrollment periods each year for interested businesses. The current participant list (as of March 16, 2017), is as follows:

  • Solvang 3rd Wednesday Wine & Beer Walk Participants
  • Cali Love Wine
  • Olive House (also offers a merchant discount)
  • Carivintâs Winery (also offers a merchant discount)
  • Royal Oaks Winery
  • Casa Cassara Winery & Vineyard
  • Santé Wine Bar & Lounge
  • Dascomb Cellars (also offers a merchant discount)
  • Sevtap Winery
  • Lions Peak Vineyards
  • The Good Life (also offers a merchant discount)
  • Lucas & Lewellen Vineyards
  • Toccata
  • Lucky Dogg Winery
  • Wandering Dog Wine Bar (also offers a merchant discount)


Solvang 3rd Wednesday Merchant Participants

(additional businesses offering a Solvang 3rd Wednesday discount)

  • Picket Fences
  • The Book Loft (Solvang 3rd Wednesday Sponsor)
  • The Solvang Bakery (Sponsor)
  • Elna's Dress Shop
  • Solvang Shoe Store (Sponsor)
  • First Street Leather (Sponsor)
  • Thomas Kinkade Places in the Heart (Sponsor)
  • Gerda's Iron Art (Sponsor)
  • Tower Pizza (Sponsor)
  • Hanson's Clock Shop Jewelers
  • Valley Hardware
  • The Home Connection
  • Wildling Museum
  • Mie's Beads (Sponsor)
  • ZFolio (Sponsor)

Solvang 3rd Wednesday will continue to produce the free outdoor Summer Concert Series in Solvang Park, which will begin with a concert on Wednesday, June 21, 2017, running each Wednesday evening through August 16, featuring a different band each week as well as food vendors and other entertainment in the Park. Businesses interested in sponsoring any facet of this music series, may contact the Solvang Chamber at 805.688.0701.

Solvang 3rd Wednesday will also continue to produce the annual Santa Ynez Valley Scarecrow Fest, scheduled to run October 1-31 in 2017. Businesses interested in either sponsoring or participating in this year’s “SYV” Scarecrow Fest, may also contact the Solvang Chamber for further information.

More information about Solvang 3rd Wednesday, and a complete listing of discount offers and events, will be available at Solvang 3rd Wednesday is on Facebook and Twitter at and Free brochures are available at the Solvang Visitors Center, 1639 Copenhagen Drive, Solvang, CA 93463.

For further information about the April 19 Solvang 3rd Wednesday relaunch, please contact Anna Ferguson-Sparks, Stiletto Marketing, at 1.877.327.2656 or


Monthly Solvang 3rd Wednesday Initiative Revamps and Relaunches on April 19, 2017